A significant new study published in the Journal of Management reveals a nuanced challenge in the realm of fair chance hiring: policies designed to expand opportunities for individuals with criminal histories often trigger negative stereotypes among applicants who do not have such histories. This finding underscores the critical importance of strategic communication and careful framing in diversity, equity, and inclusion (DEI) initiatives, particularly those aimed at reintegrating justice-involved individuals into the workforce. The research indicates that while the intent behind these policies is commendable, their execution requires a deeper understanding of broader applicant perceptions to ensure optimal success and prevent unintended deterrents.
The study’s central revelation highlights a previously under-examined aspect of fair chance hiring. While much attention has been rightly placed on employers overcoming their own biases and providing necessary support to formerly incarcerated individuals, this research shifts focus to the reactions of the wider applicant pool. It found that prospective employees without criminal records often express reduced interest in positions advertised by organizations that explicitly promote fair chance hiring policies. This suggests that the mere presence of such policies, if not carefully presented, can inadvertently deter a segment of the applicant base, potentially limiting the overall talent pool for employers.
The Broader Context of Fair Chance Initiatives
The movement for fair chance hiring, also known as second chance hiring, has gained considerable momentum in recent years. This evolving landscape reflects a growing recognition among employers, human resources organizations, advocacy groups, and policymakers of the social and economic imperatives to broaden employment opportunities for people with criminal histories. The statistics paint a compelling picture: federal data indicates that at any given time, up to 6.9 million Americans are either incarcerated or on probation or parole. This substantial population represents a vast, yet often underutilized, talent pool that could significantly contribute to the national workforce and economy.
The push for fair chance hiring is rooted in multiple objectives. Socially, it aims to reduce recidivism, foster community safety, and promote equitable reintegration for individuals who have paid their debt to society. Economically, it seeks to address labor shortages, particularly in sectors struggling to find qualified candidates, and to harness the potential of a demographic often overlooked. Studies have consistently shown that stable employment is one of the most significant factors in preventing re-offense, transforming individuals into productive taxpayers, and strengthening families and communities. Organizations like the Society for Human Resource Management (SHRM) have actively championed fair chance hiring, providing resources and guidance to employers on how to implement these programs effectively.
Unpacking Applicant Perceptions: The Research Findings

The Journal of Management study, a collaborative effort by researchers including Moreno (whose insights were cited in preliminary reports), delved into the psychological mechanisms behind applicant reactions. It posited that applicants without criminal records might associate organizations promoting fair chance hiring with perceived risks, such as concerns about workplace safety, team dynamics, or even the overall reputation of the company. These perceptions, though often based on societal stereotypes rather than factual data, can significantly influence job pursuit intentions.
A key finding, however, offered a crucial mitigation strategy: the framing of these policies can significantly reduce negative reactions. While the specifics of the successful framing techniques were not fully detailed in initial summaries, the implication is clear: employers need to move beyond simply stating a policy and instead articulate the values, benefits, and support structures associated with fair chance hiring. This might involve emphasizing rehabilitation, second chances, skill development, or the company’s commitment to a diverse and inclusive workforce in a broader sense, rather than singling out criminal history as the primary focus.
Employer Strategies: Overcoming Internal and External Hurdles
Successful fair chance hiring requires a dual commitment from employers. Firstly, it demands an internal shift to overcome deeply ingrained negative perceptions of individuals with criminal histories within the existing workforce and management. This often necessitates comprehensive training programs for HR personnel, hiring managers, and even frontline supervisors to challenge biases, understand the nuances of criminal records (e.g., distinguishing between different types of offenses, considering the time elapsed since conviction), and appreciate the potential for rehabilitation. Companies like JPMorgan Chase, Koch Industries, and Johns Hopkins Health System have publicly committed to fair chance hiring, demonstrating that large, reputable organizations can successfully integrate these policies.
Secondly, and as highlighted by the new research, employers must strategically manage external perceptions among potential applicants. Providing robust support to formerly incarcerated employees is also paramount. This goes beyond simply offering a job; it involves creating an inclusive environment and addressing potential challenges such as absenteeism, performance issues, or difficulty adjusting to workplace norms, which may stem from systemic barriers or personal circumstances outside of work. Experts recommend a holistic approach, including mentorship programs, access to mental health services, financial literacy training, and connections to community resources for housing and transportation.
A Spectrum of Implementation Approaches
Organizations have experimented with a variety of innovative methods to improve the hiring of formerly incarcerated people, showcasing a spectrum of commitment and creativity:

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Delaying Background Checks ("Ban the Box"): A widespread practice, "Ban the Box" policies prohibit employers from asking about an applicant’s criminal history on initial job applications. Instead, background checks are delayed until later in the hiring process, typically after an initial interview or a conditional employment offer has been made. This allows candidates to be judged on their qualifications and experience first, reducing the likelihood of immediate disqualification based solely on a criminal record. Over 150 cities and counties, and 37 states, have adopted some form of "Ban the Box" legislation, demonstrating a broad governmental endorsement of this approach.
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Open Hiring Models: Some organizations have taken an even more progressive stance. Greyston Bakery, famous for supplying brownies to Ben & Jerry’s, operates on an "open hiring" model. This radical approach involves no questions, no interviews, and no background checks for entry-level positions. The company maintains a waiting list, and when a position becomes available, the next person on the list is offered the job. This model is built on the philosophy of "PathMaking," believing in an individual’s potential and providing the necessary support to help them succeed, irrespective of their past. Greyston’s success story serves as a powerful testament to the viability and positive impact of such unconventional hiring practices.
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Targeted Outreach and Partnerships: Many employers partner with community organizations, reentry programs, and workforce development agencies that specialize in assisting justice-involved individuals. These partnerships can provide pre-screened, trained candidates and offer ongoing support services, making the transition into employment smoother for both the employee and the employer.
Governmental Support and Policy Frameworks
The increasing emphasis on fair chance hiring is not solely a corporate or advocacy initiative; it is significantly bolstered by governmental policies and incentives. A 2024 study, for example, highlighted the potential for direct incentives, such as government-provided tax credits or insurance programs, to further boost the hiring of people with criminal records. These incentives can offset perceived risks for employers and provide a financial impetus for adopting more inclusive hiring practices. The federal government has also taken a proactive role through legislative action. The Fair Chance Act, signed into law in December 2019 and implemented with an effective date of December 2023 for federal contractors, significantly limits agency requests for federal job applicants’ criminal history records prior to a conditional employment offer. This federal mandate sets a powerful precedent and encourages a similar approach in the private sector.
The bipartisan support for such legislation reflects a broad understanding that reducing barriers to employment for formerly incarcerated individuals is a societal good. Beyond the Fair Chance Act, various federal and state programs offer tax credits like the Work Opportunity Tax Credit (WOTC) for hiring individuals from specific target groups, including those with felony convictions. These programs aim to mitigate the financial risks and administrative burdens employers might associate with hiring individuals with criminal histories.
Implications Beyond Criminal History: A Broader DEI Lens

The implications of the Journal of Management research extend beyond the specific context of criminal history. As Moreno stated, "This approach could extend beyond criminal history hiring to other groups that face stigma in the workplace." This suggests a broader applicability for how organizations communicate and implement all forms of diversity, equity, and inclusion programs. If explicitly advertising a policy for one stigmatized group can inadvertently deter others, it underscores the need for a more integrated, value-driven approach to DEI messaging.
For instance, companies championing initiatives for neurodiverse individuals, LGBTQ+ communities, or individuals with disabilities might also need to consider how these policies are framed to avoid alienating other segments of the applicant pool, or, more positively, to ensure they resonate broadly as part of a comprehensive commitment to inclusion. The research suggests that focusing on the universal benefits of diversity—such as innovation, improved problem-solving, and a richer company culture—while subtly integrating specific support for different groups, might be a more effective communication strategy. This holistic approach can foster a perception of an organization that values all its employees and candidates, rather than one that is merely addressing specific demographic quotas or social issues.
Challenges and the Path Forward
Despite the growing consensus on the benefits of fair chance hiring, challenges persist. Employer concerns, whether real or perceived, regarding liability, workplace safety, or the integration of formerly incarcerated individuals into existing teams, remain significant hurdles. Furthermore, the societal stigma associated with criminal records is deeply entrenched, making the task of shifting public perception a long-term endeavor.
The new research serves as a timely reminder that while the moral and economic arguments for fair chance hiring are robust, the implementation requires finesse. It highlights that simply adopting a policy is not enough; how that policy is communicated, both internally and externally, is paramount to its success. Employers must become adept at crafting narratives that celebrate second chances, emphasize rehabilitation, and frame inclusive hiring as a strength that benefits the entire organization and community. By strategically designing their messaging and demonstrating a genuine commitment to support all employees, organizations can transform fair chance policies from potential deterrents into powerful magnets for diverse talent, ultimately contributing to a more equitable and productive society. The path forward involves continuous learning, adaptive strategies, and a steadfast dedication to the principles of opportunity and inclusion for all.
