July 23, 2026
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Health benefits advisors nationwide are calling on federal regulators to significantly broaden their perspective when updating the rules for designing "essential health benefits" (EHBs) packages, which serve as the standard for major medical insurance benefits. Their core message to the Centers for Medicare & Medicaid Services (CMS) is unequivocal: the scope of EHBs must extend far beyond just premiums, incorporating robust coverage for critical areas such as behavioral health, comprehensive diabetes care, maternity services, and telehealth. This push represents a pivotal moment in the ongoing evolution of healthcare policy, aiming to ensure that health plans not only promise coverage but deliver meaningful access to necessary care.

The Urgent Call for Comprehensive Care: Voices from the Field

The collective voice of benefits professionals underscores a profound belief that foundational health services are not optional but indispensable for individual well-being and financial stability. Melanie Nofziger, owner of Crown Health Benefits in Carrollton, Texas, articulated this sentiment clearly in her comment letter to CMS. "Behavioral health, preventive care and chronic disease management are not optional," Nofziger wrote. "They are foundational to health and financial stability. I have seen clients transformed by mental health coverage, catastrophic diagnoses avoided because preventive care caught conditions early and chronic conditions like diabetes managed because the plan covered ongoing care." Her firsthand experiences highlight the tangible, life-altering impact that comprehensive benefits can have, moving beyond theoretical policy discussions to real-world outcomes.

Echoing this emphasis on practical access, Michael Moro, owner of Moro Family Insurance in New Berlin, Wisconsin, specifically urged CMS to scrutinize whether patients truly have "meaningful access" to services like mental healthcare, rather than merely possessing policies that state coverage. Moro pointed directly to the pervasive issue of utilization-management tools—such as prior authorization, narrow networks, formulary restrictions, therapy limits, and medical-necessity criteria. While acknowledging their legitimate role in cost control, he cautioned against their misuse as "hidden benefit reductions." Moro stressed that a plan should not merely satisfy the letter of EHB regulations if it makes crucial care "unreasonably hard to obtain," particularly in areas like prescription drugs, mental health and substance use treatment, rehabilitative and habilitative services, chronic disease management, maternity, pediatric, and preventive care. This distinction between theoretical coverage and practical accessibility is a cornerstone of the advisors’ arguments.

The challenge of outdated standards also emerged as a critical concern. Anthony Nefouse, president of Nefouse & Associates of Indianapolis, warned against the practice of basing EHB packages on large but relatively old plans. He argued that utilizing older plans "creates tension with rising medical costs, new therapies and evolving care delivery." Nefouse specifically noted that such plans are often deficient or entirely lacking in coverage for modern essentials like telehealth services and robust behavioral health support, leaving beneficiaries vulnerable to gaps in care that are increasingly vital in today’s healthcare landscape.

Mychal Walker, a benefits advisor in Georgia and president of the National Association of Benefits and Insurance Professionals (NABIP), provided a broader strategic perspective on behalf of his organization. Walker advocated for CMS to consider new technologies, innovative healthcare delivery arrangements, and the escalating demand for behavioral health services when reviewing and revising EHB rules. His commentary also brought a crucial economic dimension to the discussion, asserting that "affordability is not measured by premiums alone." Walker highlighted that a lower-premium plan can still be prohibitively unaffordable if high deductibles, co-payments, co-insurance, prescription drug costs, out-of-pocket maximums, or uncovered services prevent consumers from accessing care when they need it most. This holistic view of affordability underscores the financial precarity many Americans face even with "covered" health insurance.

These benefits professionals are among the 357 individuals and organizations who submitted comments to CMS in response to the agency’s Request for Information (RFI) regarding potential revisions to the existing EHB package rules. The comment period, which concluded on July 15, demonstrated a widespread consensus among stakeholders about the urgent need for EHB modernization. As of press time, CMS had publicly posted 179 of the received comments, signaling the depth and breadth of engagement on this critical policy issue.

A Deep Dive into Essential Health Benefits: Background and Evolution

To understand the significance of these calls for reform, it’s essential to revisit the origins and intent of Essential Health Benefits. The concept of EHBs was a cornerstone of the Affordable Care Act (ACA), signed into law in 2010. The ACA mandated that individual and small-group health insurance plans, both on and off the health insurance marketplaces, cover a comprehensive set of benefits. The primary goal was to standardize coverage, eliminate gaps, and prevent insurers from selling "junk plans" that offered minimal protection. EHBs formed the bedrock of the ACA health insurance exchange system, underpinned employer coverage mandates, and facilitated the ACA premium tax credit subsidy program by establishing a clear definition of "minimum essential coverage" – a robust standard for major medical coverage.

The ACA defined ten broad categories of EHBs:

  1. Ambulatory patient services
  2. Emergency services
  3. Hospitalization
  4. Maternity and newborn care
  5. Mental health and substance use disorder services, including behavioral health treatment
  6. Prescription drugs
  7. Rehabilitative and habilitative services and devices
  8. Laboratory services
  9. Preventive and wellness services and chronic disease management
  10. Pediatric services, including oral and vision care

Under the ACA framework, each state was tasked with designing its specific EHB package, typically by selecting a "benchmark plan" – a typical employer plan or similar standard – from its state. This approach led to some variation in specific benefits covered across states, reflecting local market conditions and healthcare priorities. A crucial provision was that major medical plans sold or significantly altered since 2010 are required to provide unlimited annual and lifetime coverage for EHB services, a dramatic shift from pre-ACA days when benefit caps often left patients financially devastated by severe illness.

While the EHB framework significantly improved coverage standards, it has not been without its challenges and criticisms. Patients and providers frequently lament that the current EHB package, despite its breadth, can still exclude services they deem important or necessary. Conversely, insurers, employers, and plan administrators have voiced concerns that some states, in their interpretation of EHB, push up the cost of major medical coverage to unsustainable levels by mandating coverage for very expensive services, such as in-vitro fertilization services, which can significantly impact premiums. This ongoing tension between comprehensive coverage and premium affordability remains a central debate.

The Imperative for Modernized Coverage: Supporting Data and Analysis

The arguments put forth by benefits advisors are not merely anecdotal; they are supported by a wealth of data illustrating the profound need for more robust and accessible healthcare services.

Behavioral Health and Substance Use Disorder Services: The United States is grappling with a significant mental health crisis. Data from the Substance Abuse and Mental Health Services Administration (SAMHSA) consistently show high prevalence rates of mental illness and substance use disorders. In 2022, 22.8% of adults (57.8 million people) had a mental illness, and 7.3% (18.7 million people) had a substance use disorder. A substantial portion of these individuals do not receive necessary treatment, often due to cost barriers, lack of coverage, or inadequate access. The economic burden of untreated mental health conditions is staggering, estimated to be hundreds of billions of dollars annually in lost productivity, increased healthcare costs, and societal impacts. Enhancing EHB for behavioral health, including mental health parity, is not just a moral imperative but an economic necessity. The ACA and other federal laws already mandate parity, meaning mental health and substance use disorder benefits should be covered no more restrictively than medical/surgical benefits. However, as Moro noted, utilization management tools often create de facto barriers, undermining the spirit of parity.

Chronic Disease Management (e.g., Diabetes): Chronic diseases account for a significant portion of healthcare spending and mortality. The Centers for Disease Control and Prevention (CDC) reports that 6 in 10 adults in the U.S. have at least one chronic disease, and 4 in 10 have two or more. Diabetes, specifically mentioned by advisors, affects over 37 million Americans. Unmanaged diabetes leads to severe complications, including heart disease, stroke, kidney failure, and blindness, incurring immense costs. Proactive, ongoing management through comprehensive EHB—including regular screenings, education, medication, and specialist visits—can significantly improve patient outcomes and reduce long-term healthcare expenditures. For example, early detection and management of prediabetes can prevent or delay the onset of type 2 diabetes in millions of Americans, demonstrating the economic efficiency of preventive care.

Maternity Care: The U.S. faces a concerning maternal mortality crisis, with rates higher than in many other developed nations. Comprehensive maternity care, encompassing prenatal, delivery, and postnatal care, is crucial for improving outcomes for both mothers and infants. While maternity care is an EHB, the depth of coverage, access to specialists, and post-partum mental health support can vary. The advisors’ call for adequate maternity care emphasizes a holistic approach that recognizes the continuum of care needed before, during, and after childbirth.

Telehealth Services: The COVID-19 pandemic accelerated the adoption of telehealth, demonstrating its immense potential for increasing access to care, particularly in rural areas or for individuals with mobility challenges. Data from the Department of Health and Human Services (HHS) showed a 63-fold increase in Medicare telehealth utilization during the pandemic. However, as Nefouse pointed out, older benchmark plans often lack robust telehealth coverage, creating a disconnect with modern healthcare delivery. Integrating comprehensive telehealth coverage into EHBs is vital for leveraging technology to enhance accessibility and efficiency, especially for routine check-ups, chronic disease management, and behavioral health consultations.

Affordability Beyond Premiums: Mychal Walker’s argument that "affordability is not measured by premiums alone" resonates deeply with the experiences of many Americans. High deductibles, co-payments, co-insurance, and out-of-pocket maximums can create significant financial barriers to care, even for those with insurance. A 2022 KFF study found that a substantial percentage of insured adults reported delaying or skipping medical care due to cost. Medical debt remains a pervasive issue, affecting millions of households and often leading to bankruptcy. When individuals cannot afford to use their insurance due to high out-of-pocket costs, the "coverage" becomes largely illusory, undermining the very purpose of EHBs.

Utilization Management Tools: While tools like prior authorization and narrow networks are intended to control costs and ensure appropriate care, their implementation often leads to delays, denials, and administrative burdens that impede access. A 2023 American Medical Association (AMA) survey found that 94% of physicians reported care delays due to prior authorization, and 80% said it could lead to patients abandoning treatment. When these tools are excessively restrictive, they can effectively reduce benefits, forcing patients to navigate complex bureaucratic hurdles or forego necessary treatment, especially for mental health and substance use services where continuity of care is paramount.

The Regulatory Framework and Recent Developments: A Chronology

The current engagement by health benefits advisors is a direct response to a CMS Request for Information (RFI) titled "Essential Health Benefits (EHBs) in the Individual and Small Group Markets." Issued earlier in the year, the RFI sought public input on what CMS should consider if and when it decides to revise the existing EHB package rules. This RFI represents a crucial opportunity for stakeholders to influence the future direction of health insurance standards.

The comment period for this RFI officially closed on July 15. The significant number of submissions—357 from diverse individuals and organizations—underscores the widespread recognition of the need to reassess and potentially update EHB guidelines. The fact that CMS has already begun posting these comments indicates an active review process.

Following the conclusion of the comment period, CMS will undertake a thorough review of all submitted feedback. This process can be lengthy, involving analysis of policy implications, cost considerations, and legal interpretations. While there is no immediate timeline for new rulemaking, the agency’s next steps could involve issuing proposed rules for public comment, initiating further studies, or providing guidance to states on EHB interpretation. The input from benefits advisors, who are on the front lines of helping individuals and employers navigate health insurance, will be particularly valuable in shaping CMS’s decisions.

Stakeholder Perspectives and Reactions

The calls for EHB modernization elicit varied responses across the healthcare ecosystem, reflecting diverse priorities and concerns.

Patient Advocacy Groups: These organizations would unequivocally support the benefits advisors’ proposals. They would likely emphasize the human cost of inadequate coverage, highlighting stories of individuals who have faced significant medical debt, delayed care, or suffered worsening health conditions due to gaps in their insurance. Groups focused on mental health, chronic illness, and maternal health would see these recommendations as vital steps toward equitable and effective healthcare. They would also likely reiterate concerns about prior authorization and other utilization management tools as barriers to timely and necessary care.

Healthcare Providers: Physicians, hospitals, and other healthcare professionals would largely welcome a move toward more comprehensive and accessible EHBs. Broader coverage for behavioral health, chronic disease management, and telehealth aligns with their goals of providing holistic, preventive, and patient-centered care. They would likely express frustration with administrative burdens imposed by restrictive utilization management practices and advocate for policies that prioritize clinical judgment and patient needs over bureaucratic hurdles. Improved coverage for preventive and ongoing care could also lead to healthier patient populations, potentially reducing the burden on emergency services.

Health Insurers and Employers: While acknowledging the societal benefits of comprehensive care, health insurers and some employers would likely voice concerns about the potential for increased costs. Expanding EHB mandates could lead to higher premiums, which could, in turn, affect affordability for consumers and employers, potentially leading to fewer people being able to afford coverage. Insurers might argue for a balanced approach that considers both benefit richness and premium stability, perhaps advocating for innovative cost-containment strategies or value-based care models. Employers, particularly small businesses, might worry about the impact of increased premiums on their budgets and their ability to offer competitive benefits. However, forward-thinking employers might also recognize the long-term benefits of a healthier workforce, including reduced absenteeism and increased productivity, potentially offsetting some of the initial cost increases.

Policymakers: Federal and state policymakers face the complex task of balancing public health needs with economic realities. They must weigh the compelling arguments for enhanced coverage against concerns about market stability, premium affordability, and the potential for federal overreach into state-level health policy. The debate often centers on how to achieve optimal health outcomes without creating unsustainable financial burdens for individuals, businesses, and government programs. The RFI itself is a testament to CMS’s recognition of this delicate balancing act and its commitment to gathering diverse perspectives before considering policy changes.

Broader Implications: Shaping the Future of Health Coverage

The outcome of CMS’s review and any subsequent EHB revisions will have far-reaching implications across the healthcare landscape.

For Patients: The most direct impact would be on individuals and families seeking healthcare. Enhanced EHBs could translate to improved access to vital services, particularly in areas like mental health and chronic disease management, potentially leading to better health outcomes and a higher quality of life. Reduced financial barriers, through a more holistic definition of affordability, could alleviate the burden of medical debt and encourage timely utilization of care, preventing conditions from escalating. This could foster greater peace of mind and financial security for millions.

For the Healthcare System: A modernized EHB framework could drive the healthcare system towards greater integration of services, particularly between physical and behavioral health. It would reinforce the emphasis on preventive care and chronic disease management, potentially shifting focus from reactive, acute care to proactive, wellness-oriented models. This shift, while requiring initial investment, could lead to long-term savings by reducing the incidence of severe illness and emergency interventions. It could also spur innovation in care delivery, including the broader adoption of telehealth and other digital health solutions.

Economic Impact: The economic implications are multifaceted. While expanding benefits could initially lead to higher premiums, a healthier population resulting from better access to preventive and chronic care could lead to significant long-term economic benefits. These include increased workforce productivity, reduced disability claims, and lower overall healthcare expenditures due to fewer hospitalizations and emergency room visits. The challenge for policymakers will be to quantify these long-term benefits against immediate cost increases and to design policies that encourage sustainable growth in healthcare value.

Policy Challenges: The process of revising EHBs will highlight ongoing policy challenges. These include the tension between federal mandates and state flexibility in defining specific benefits, the need to adapt regulations to rapidly evolving medical technologies and treatment paradigms, and the perpetual struggle to balance comprehensive coverage with affordability. Any changes would require careful consideration of their impact on various market segments, including individual plans, small-group plans, and employer-sponsored coverage.

In conclusion, the current dialogue surrounding Essential Health Benefits represents a critical juncture for U.S. healthcare policy. The unified voice of health benefits advisors underscores a compelling argument: that true health coverage extends beyond mere premium calculations to encompass meaningful access to a full spectrum of modern, comprehensive care. As CMS deliberates on the wealth of feedback received, its decisions will not only redefine the "essential" in health benefits but will also profoundly shape the accessibility, quality, and affordability of healthcare for millions of Americans for years to come.